The business, which is owned and operated by a former Marine and strives to employ vets, has apparently been struggling for a while. In response to back rent, a couple of weeks ago the owner indicated on Facebook that he was closing shop.
The following week, though, an indiegogo campaign showed up asking for $25k to keep the business going. Shortly after the launch of the campaign, Intrepid Life started receiving some press, and most notably they were honored by President Obama. They’re now at $21,090 out of the $25000 goal following an apparent Obama bump.
On the face of it Intrepid Life looks like a business that’s worthy of support, but /u/sellbotics did a bit of digging and noticed that the business has been listed as for sale for some months now. The reason listed for selling: “Owner is burnt out.”
Is this a struggling business looking for a cash infusion to keep the doors open? Or is the owner looking to move on?
Regardless, crowdfunding is never a sure thing, either for the funder or the funded. As always, caveat emptor.