As Google Fiber looms, TWC scrambles to remain relevant

TWC is putting out press releases talking about their sweet new service:

“With ‘TWC Maxx,’ we’re essentially reinventing the TWC experience,” said Darrel Hegar, regional vice president of operations, Time Warner Cable. “We will boost Internet speeds for customers up to six times faster, add to our robust TWC WiFi©, dramatically improve the TV product and set a high bar in our industry for differentiated, exceptional customer service.”
Ooooh I’m so excited! Give me the deets!

TWC noted that customers now receiving standard Internet service (15 Mbps) will receive up to 50 Mbps.

“Extreme” service customers (30 Mbps) will receive up to 200 Mbps.

“Ultimate” customers (100 Mbps) will receive up to 300 Mbps.

Wait, now I’m not excited at all. The service you call “ultimate” is 300 Mbps? That’s a mere 30% of the bandwidth provided by Google Fiber.

TWC had actually announced its intention to upgrade service already, but the news media is giving it some play now. Note that TWC’s upgrade is planned for “later this year,” so it’s not like you can go out there and buy it right now. I suspect they’ll scramble and beat Google Fiber to market, offering some pretty attractive lock-in contract prices to early adopters to slow the bleeding as much as possible.

While TWC clearly can’t compete on service, they may still be relevant for budget conscious consumers.

Oh hey, in other ISP news: do you guys remember RST Fiber, which made grand promises for providing gigabit to residential customers in the summer of 2014? How’s that working out, then?

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